Just like any information medium, the internet cannot survive without the advertisers. Most websites and online services are fueled by advertisement. For business newbie’s, the internet is one of the most cost-efficient ways to reach a larger number of potential customers and to increase sales.Cost-per-action (CPA) advertising is an online marketing process where the advertiser only pays whenever an action that is indicated in their advertisement has been made like sign up a registration form or buys a product. For instance, a client is asked to sign up a form with their e-mail address and zip code, when they submit the form, the client will be paid by the advertiser.Unlike the traditional cost-per-click (CPC) model for marketing where an advertiser has to pay for every click or view of their advertisement without the assurance of getting a lead or if a product would be sold, CPA is a much better choice for low budget advertisers.CPA advertising is strictly a performance-based advertising. There is more assurance that the money that an advertiser pays for advertising will be converted into profit unlike assuming that a product will be sold by just seeing the advertisements.In CPA advertising, a return of investment is also assured especially for an up starting company or individual who is only starting to build a business. It is also an effective way of reaching out to a larger number of prospective customers without expanding the limits of a business’ resources.A CPA network takes charge of the CPA advertising. The network pays out affiliates in exchange for their traffic from the agreed fees from the advertisers for the cost-per-lead or cost-per-sale. Conversions-meaning conversion of advertisement to leads (visitor to a site that discloses personal information in order to be approached for a product to be sold) or sale of products-are dependent on the traffic while at the same time; the network is dependent on conversions. More conversions mean larger revenues for both the network and the advertiser.It is best to take note that an advertiser must make sure to provide a high quality product to produce high-conversion rate for the product or service being sold. In this way, a CPA network will immediately approve an advertiser’s application especially when one is new in the business.Because a company or businessman can save in this kind of advertising, more likely, they can save more for their online advertisement campaign and use their savings for other aspects in their campaign.Because this kind of advertisement is also being utilized by major branded corporations, it can also be used by companies as testing grounds for the effectiveness of their advertisement before launching into a major advertisement campaign.Whether an advertiser relies on CPA advertisement or not, the success of a high rate of sold products by advertisement does not rely on the mode of advertisement but on how the product is packaged for the consumers to buy the product. Keep on track and see if what’s best for a business’ advertising needs.
Many people all over the world from many different walks of life and backgrounds are now looking to get started in online businesses and internet marketing to supplement their current income and more often than not with the hopes and dreams of it becoming their primary source of income one day.There are countless reasons as to why internet marketing and online businesses have captured the attention of so many hopefuls over the past decade.Firstly, setting up and running an online business requires only a tiny fraction of the capital usually required to set up a brick and mortar business establishment making the aspiring entrepreneur huge savings that could potentially be used on advertising, marketing and further growing their online business.Secondly, you can reach out to just about anybody in the world who has an Internet connection whilst marketing your products online (its called the world wide web for a reason you know). A larger and more diverse market easily translates into more profit in your pocket.A Huge advantage of internet marketing over many other business models is that you don’t have to have your own product to sell in order to get started online which seems to appeal hugely to many individuals looking to make a living from the power of the internet. An individual can make huge sums of money and a consistent residual income for years to come just from selling or promoting another companies product.The start up process is very simple and straightforward, All that is required is to make an agreement with an online retailer to sell their products to your website visitors for a percentage of the sale, in other words your paid a commission for every customer you refer.In the world of internet marketing this type of sales is known as affiliate marketing and is one of the largest sources of revenue for many webmasters and publishers. Most companies offering some form of affiliate program often have a very easy to complete online application and in most cases your affiliate account is created and approved instantly.The set up of most affiliate programs is fairly typical, the retailer will often provide registered affiliate members with promotional material such as text ads, banners, flash video presentations and buttons that link directly to the product sales page. An affiliate would then simply place these promotional materials on their website in the hope that their own website visitors would show an interest, click and purchase the advertised product. Being an affiliate is very stress free in the sense that there is no dealing with the actual transaction, payment, delivery, customers service, etc and you are simply the middle man redirecting your sites traffic to a sales page of a product that more often than not is closely related to your own websites content.Some affiliate programs will require you to fill out some basic information about yourself and your website, Typically affiliate programs will want to know what type of site you run, what it offers and whether or not it is related to the affiliate product itself, these types of programs tend to be a little stricter on approving affiliates and often will only approve new affiliates manually.Signing up and becoming a member of an affiliate program is only a small part of the battle, it is very important to decide what type of affiliate compensation plan would best suit your website in order to maximise your earnings. Many affiliate programs will reward their affiliates in one of three ways, the typical payment models are; Pay Per Sale (PPS), Pay Per Lead (PPL) or Pay Per Click (PPC).Pay Per Sale otherwise abbreviated as PPS is one of the more popular compensation methods often used by ClickBank and other affiliate networks, Pay Per Sale as the name suggests is simply paying out a fixed amount per sale made by traffic you directed to the sales page.Pay Per Lead otherwise abbreviated as PPL is often used by larger companies often offering financial services and similar high value products where the sales process is a little longer, Pay Per Lead is as the name suggests payment for a lead, I.E. someone who inputs their personal information such as a name, number and Email address for the company to follow up on and hopefully convert, you however are paid only for providing the lead itself and is not affected or altered whether they convert or not.Pay Per Click otherwise abbreviated as PPC is very popular with large ad networks and search engines such as Google, Bing and Yahoo. Pay Per Click is very common on information sites and tends to convert well as the individual only has to click and follow the text link or banner through to the companies websites and you get paid.Some affiliate programs also offer a two-tier affiliate program whereby you can refer other webmasters and publishers to become an affiliate, you would then begin making a small percentage of the referred affiliates commissions which can then translate into huge earnings if they then become one of the companies top paid affiliates, although on the other side of the coin if that affiliate is inactive and does not generate much business you will earn nothing on their referral.A great way out utilising and making the most of these affiliate programs is to promote programs and products that offer a residual income, these programs will generate you income throughout the whole life span of the referred customer, in some cases this can be from repeat one off purchases and in the best case scenario this can come from monthly subscription products, There is one product of this category that i love to promote and i find converts very well as it not only offers a great product but it also offers a 5 level deep affiliate program with a monthly subscription commission!The company I’m referring to is Global Domains International, a new age web host that offers their own unique.WS domain names on top of an excellent website builder package, huge bandwidth and multiple Email addresses.If you would like to get started with your own website and begin your internet marketing career as well as begin promoting one of the web’s best 5 level affiliate programs then simply read the GDI section of my website which you can find in the resources box.Regards, Lee Brown